Category: Technology

Chromebooks are considerably cheaper than traditional laptops and offer a great value proposition for many students and people who want to do normal work like word processing, emails, and Excel documents. There is also native support for apps like Netflix, Spotify for the entertainment side of things.

If these don’t fill your specific requirements, Chromebook also offers full support for android apps and the Google Play Store, making any work you may have needed your phone for, possible and easier than ever before. This all does raise some other questions though, chief among which is, what is a Chromebook?

What Is A Chromebook

Chromebook is in essence a type of laptop or tablet that runs Chrome OS as opposed to the typical operating systems used like Windows, macOS, Linux, or Android. The form factor remains exactly the same as other tablets or laptops, allowing for an easy learning curve and a quick customization period.

The main idea behind a Chromebook for the majority of the market is an easy to run and light operating system to allow what would be a cheaper laptop to still easily fill any normal workflow need you could have. The typical 4 GB of ram found in a Chromebook would be painfully slow on a Windows computer, on a Chromebook though, it is enough to do any word processing or entertainment task you have.

Why Now

Chromebooks have been around for a while now, since the first release in 2011 they have not done well in the market space. The first few generations of Chromebooks were lacking a lot of features like offline compatibility, nobody wants to lose work when the internet drops off for a while. The Chromebooks were in a market where they were cheaper, but not enough to justify the lack of feature sets and hardware present.

Added to the fact that the operating system could not support programs from any other operating system, the Chromebook never really found a market that required only a narrow set of capabilities with lacking features.

What Happened?

Since the first launch, Google has noted the feedback and worked tirelessly to move Chrome OS more towards what the market requires, while keeping it light enough to run perfectly on a low spec machine.

Chrome OS has gone through many iterations and changes and is finally in a place where it can be recommended as an intuitive operating system that fully meets the needs of its market segment.

What Is Different?

A lot of small changes were made to make the operating system more friendly, like a decent offline mode for your Google Docs, better integrations of android applications, and even third part hardware allowing for a little more power to be squeezed out of the small package. In the years since launch, many applications have moved over to online portals, like the Microsoft 365 suit having a fully online version.

For professional users, one change, in particular, will come as a welcome surprise. Chrome OS makes use of an incredibly efficient virtual hosting system to allow Linux to run simultaneously with Chrome OS. Applications that would normally be too clunky to work within a web browser environment can now be directly installed as a Linux version.

This may not change the game for everybody as the hardware is still not recommended for any graphic intensive work. But for light coding, any word processing, or playing Big Dollar no deposit games, the Chromebook is perfect for you at an affordable price.

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All that is needed to get a new business started is a great idea. The covid-19 pandemic has seen record numbers of businesses founded across the world, with furloughed workers or those whose jobs have disappeared entirely developing ideas to become their own bosses.

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Office of National Statistics data shows that more businesses are being incorporated each week in early 2021 than in 2019 or 2020, with the week ending on Friday 29th July saw more than 16,000 new businesses registered in the UK.

The way in which most businesses have been forced to operate since the early part of 2020 means that it has never been more important to have an online presence. In fact, it is probably more desirable for a business to have an online presence than a bricks-and-mortar premise these days.

Let’s take a look at some top tips for getting your new business established with an online presence.

Set up your own website

A website is like a virtual shop window, showing prospective customers your wares just as well as a pane of glass on the high street, with the added benefit that nobody needs to leave their house to visit. In setting up your new site, you have the tough job of coming up with a unique and apt web address.

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Domain registration sites such as names.co.uk allow businesses to check on the availability of the domain names you create. Once you have found a domain name, you can then buy the domain name from a registration site; you will also need to pay for hosting.

Design your site

Anyone who is old enough to have fiddled about in Notepad creating basic HTML code to make websites will be pleased to learn that web design has become easier over the last 20 years or so. Sites such as Wix, Squarespace, and WordPress have made designing beautiful and full-featured websites a very simple task. Templates can be employed to generate a great-looking site in a matter of minutes, with no knowledge of coding required.

What should be on my site?

At an absolute minimum, your site should include a homepage that welcomes visitors to your site, explaining your vision and setting out how customers can get in touch with you. This could include your email address, phone number, and social media handles as well as a contact form.

Developing your site further could see the inclusion of an ‘about’ page that talks about your business’ history and aims. A services page could give an overview of the services you offer, or it could branch into multiple pages that look at the different arms of your business. A separate contact page may include the contact details above, along with your address or other important information that could help customers get in touch with you.

Businesses selling items may wish to invest in e-commerce solutions, which include the ability to take card payments and PayPal payments from customers online.

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A few years ago, business owners were rushing to get fully-featured websites and thriving social media profiles. Now those things are so commonplace it is not considered “a good thing” to have a website so much as it is considered incredibly unusual to not have one. Today, the rush is to conquer the mobile space.

Why are mobiles so important? Well, the smartphone is near-ubiquitous today, and people use their phones constantly throughout the day. Even having an icon on the home screen can help to reinforce your brand’s presence in the mind of the user and having the ability to push offers to your users will help to build goodwill, and encourage past customers to revisit your brand from time to time. Using the app as a part of a loyalty scheme will improve your analytics too.

What Goes Into a Mobile App?

Almost any business could benefit from a mobile app, but there are a few key considerations that you should remember when getting the app developed. It’s easy to fall for ‘feature creep’ when laying out what you want from your app. So, look at the features and functionality and be ruthless when deciding what is a ‘must’ and what is simply a ‘nice to have’.

Be realistic about who will use the app and how, too. Adding ‘share to Facebook’ functionality is easy enough and reasonable, rebuilding your own social network in your app is much harder, and will likely be a waste of time because it will not be used by a lot of people.

Getting a Great Mobile App

If you are already working with a local company that undertakes web design in Nottingham, it is well worth asking them if they offer mobile app development.

Mobile apps are a great investment if you rely on repeat business. If you can persuade a customer to install your app, then you will have an easy way to reach them via their phone’s notification screen, putting marketing messages in front of them whenever you wish, and also giving them value-added benefits that will build goodwill.

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